Probably because the web owner wanted his website to be too unique and personalized. He had his own idea of website in his head that could have been great, but after implementation it just didn’t look (or work) as expected.

My suspicion is that the entire website was a result of a complicated, flexible web-builder ending up in unprofessional hands of a cheap, “so called” web developer with zero sense for a neat design.

Color combinations

Everyday, when I surf the web I find dozens examples of color combinations that remind me of kookie kid’s toys. I say to myself: “This must be a joke…”

You just look at the website and see that it wasn’t created by a professional designer. That’s what happens when you fiddle around too much with the web builder that allows you to do (almost) anything.

Not to mention how time consuming the web-building process becomes when you try to understand and modify each and every element you find in the builder.

Too many options is TOO MANY

Drag & drop page builders offer full liberty in web creation. You can put anything anywhere on your website, there’s no limitations. You can let your creativity run wild. These are the main advantages of today’s page builders IF you are a professional, sensible and experienced designer.

In case you’re not, installing the whole web building kit is a simple waste of your web space. Realistically, you’re going to use about 10% of its potential and the rest will be just slowing down your website loading. It’s like shooting sparrows with a cannon — not going to work.

Technical point of view: Building website is not a one time job

This is a common mistake of many web owners. If you think that you build your website once and for all, you’re wrong. It won’t help if you pay big bunch of money to someone to build it for you either.

You can see where am I going to now:

  • Does your website look good on retina display?
  • Is it responsive or semi-responsive?
  • Is it adjusting only partially to certain number of screen sizes and resolutions?
  • Are you ready to rebuild your website anytime to accommodate the next level of technological revolution?

Web visitor’s view: Usability and usefulness

You can look at usability and usefulness of your website from 2 different perspectives: your own and your web visitors.

Does the web creator’s vision match web visitor’s preferences?

The content on your website needs to be well arranged and information should be easy to find. Not the information that you think is important but the information that your web visitors want to read. First version of your website should be created with a lot of consideration and by someone who has experience with “client comes first” web design. Once you have a strong headstone of your website, it’s easy to track your web visitor’s actions, collect information and make improvements. But if you have a rusty skeleton full of mess, not even the best or most expensive tracking tool will help you organize it better. The reports will be nothing but a bunch of chaos.

How do you make a great website?

It’s really not that difficult, just remember the rule: less is sometimes more.

1. Stick to the original

When it comes to colors & overall layout, my advice is that once you picked professionally designed theme, stick with it as much as possible. Don’t try to change every single detail in it. Designer who made it knew what he was doing and you picked it because you liked the way it looked, didn’t you?

2. Let simplicity win

Simple and light design will gain much better impression than a site overcrowded with fancy features. You’ll also get a faster loading speed as a bonus.

3. Pick the right technology

It should be the web developer’s concern to make sure your website is working perfectly and look good on every device. Not web owner’s. So choose wisely where/how you build your website.

4. Focus on relevant content that gradually builds up

What information is important to your web visitor might not be so clear to you from the start. Don’t try to build your website over night. Build it slowly by adding more pages with relevant content over time. This way you can turn your site to a communication channel and use it to build relationship with your web visitors.

My strong belief is that web owner shouldn’t be the one who designs the website, builds it and takes care of updates. He should be the one who’s taking care of site’s content and engaging with his audience.

Isn’t the technical side of having a website annoying you? Are you OK with regular updates or would you prefer the system that works “on its own”, hassle free? Leaving you in charge of the most important part - the CONTENT.